CAREER HISTORY
2024 to Present
Senior Director, Digital Marketing / PetDesk
Leads global digital marketing operations for a SaaS business unit supporting veterinary and pet service providers. Directs a distributed team of 49 across design, development, content & SEO, advertising, QA, and project management, delivering 11+ client projects weekly. Spearheaded AI-driven process innovations that cut operating costs 41%, launched three new product lines, and scaled SEO and content operations supporting $15.6M ARR. Oversaw ad campaigns with $3.6M annual spend, generating 23.5M impressions, 1.1M clicks, and 303K conversions at a 26.5% conversion rate. Partnered with enterprise accounts representing $33.8M ARR, raising CSAT from 91 to 98.4 while generating $3.8M in new revenue.
2023 to 2024
Senior Manager, Creative + Brand / Heraeus Medevio
Owns and maintains the brand and voice of Heraeus Medevio, part of a FORTUNE Global 500 organization. Leads and executes design and brand initiatives, communications, strategic projects, events, and lead generation campaigns.
2019 to 2023
Creative Brand Director / TTEC Digital
Developed and evolved a bold B2B technology brand centered around customer experience, cloud solutions, and SAAS products. Directly managed and grew a 14-member team to provide design, video, development, project management, copywriting, content strategy, communication, and more.
2016 to 2019
Design Team Lead / Thomson Reuters
Directly supervised a 12-member cross-functional creative team of designers, writers, project managers, and developers to deliver industry-leading digital marketing services for small and mid-sized law firms.
2013 to 2019
Marketing + Communication Manager / The University of Minnesota
Created, managed, and optimized communications campaigns, change management plans, and executive brand messaging for multiple departments within the university.
2008 to 2013
Assistant Director of Marketing / The University of St. Thomas
Delivered copywriting and editing, graphic design, public relations, and social media management to support nine departments across the Division of Student Affairs.
EDUCATION
Masters of Arts / Strategic Communication
University of Minnesota
2016
Masters of Science / College Student Personnel
Western Illinois University
2008
Bachelors of Arts / Communications
University of Northern Iowa
2006